Ojude Oba Festival: A Catalyst for Unity and Economic Growth – Ladi Balogun
The recently concluded Ojude Oba Festival in Ijebu-Ode, Ogun State, showcased the rich cultural heritage of the Ijebu people, drawing thousands of participants and visitors. The festival, known for its elaborate traditional attire, captivating dances, music, and impressive horse parades, highlighted how cultural traditions can drive economic growth by empowering local businesses, artisans, and service providers from across South West Nigeria.
Governor’s Vision for Global Recognition
Ogun State Governor, Adedapo Abiodun, emphasized the festival’s potential to boost economic and social development through tourism. He committed to elevating the Ojude Oba Festival to international prominence, aiming to secure its place on the global tourism calendar and seeking endorsement from the United Nations Educational, Scientific, and Cultural Organization (UNESCO).
Regberegbe Tradition: Strengthening Community Bonds
Central to the festival’s enduring appeal is the Regberegbe system, a tradition that fosters age-grade solidarity and mutual support. Originally rooted in communal labor, the Regberegbe has evolved into a symbol of community cooperation, enhancing social bonds and collective responsibility. This unique social structure has empowered individuals and contributed to the overall resilience and development of the Ijebu community for generations.
FCMB’s Enduring Support and Commitment
For over two decades, FCMB Group Plc has been a major sponsor of the Ojude Oba Festival. The company recognizes the festival’s significant role in promoting social cohesion and community development. By celebrating shared cultural heritage and fostering unity among diverse groups, the festival creates a favorable environment for socioeconomic growth.
Economic Impact and Local Development
In his goodwill message, Ladi Balogun, Group Chief Executive of FCMB Group Plc, highlighted the festival’s role in boosting trade and tourism in Ijebuland, Ogun State, and Nigeria. He urged the Ijebu people to embrace the festival’s spirit of togetherness and use it as a foundation for further development and inspiration for younger generations.
This year’s festival saw participation from 90 Regberegbe groups, up from 76 in 2023, indicating increased social cohesion, which is crucial for promoting unity and peaceful coexistence within the community.
Business Boost and Economic Benefits
Adewale Adenugba, CEO of Blooms Hotel in Ijebu-Ode, discussed the festival’s economic impact, noting that it significantly boosts business activities across Ijebuland. Coinciding with the Muslim Eid-el-Kabir celebration, the festival attracts many Ijebus and their friends back home, leading to full hotel occupancies and increased activity at relaxation centers. Artisans, traders, and vendors benefit substantially, with the festival generating significant revenue for Ijebu-Ode, Ogun State, and Nigeria. Adenugba urged the government to further leverage this platform to promote tourism.
FCMB’s Continued Support
FCMB Group Plc remains committed to fostering inclusive and sustainable growth within its communities by building a supportive ecosystem that connects people, capital, and markets across Africa. Their long-term sponsorship of the Ojude Oba Festival underscores their dedication to promoting cultural heritage and economic development.
