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Top 50 Most Valuable Football Club Brands In The World

Top 50 most valuable football club brands in the world
Most valuable football club brands

In the 2023 edition of the Brand Finance Football 50, Manchester City was named the brand of the world’s most valuable football club.

The list ranks the most strongest football brands, not the worth of the club as a whole or its assets as a whole. Forbes recently published their most recent list of the most valuable clubs.

Meanwhile, Manchester City topped the most recent Deloitte Money League ranking based on annual revenue, followed by Real Madrid, Liverpool, and Manchester United.

The value of a club’s brand is the focus of Brand Finance.

City’s brand value has increased as a result of its increased revenue and pitch success. The club has made a lot of money from broadcasting, and its international fame and exposure has led to more and bigger sponsorship and commercial opportunities.

Real Madrid is still regarded as the strongest football club brand anywhere in the world, despite the fact that its value in 2023 will be less than Manchester City’s.

“Brand strength is what attracts fans, players, investors and sponsors to engage with the club – delivering commercial value through higher revenues, prices, higher growth, and sponsors, reducing risks to profitability related to weak on pitch performance.” according to Brand Finance.

 

Brand Finances Football 50 – 2023

Rank

Club

Brand Value (€)

Rank change

1

Manchester City

1,506m

Up 1

2

Real Madrid

1,458m

Down 1

3

Barcelona

1,374m

=

4

Manchester United

1,361m

Up 1

5

Liverpool

1,360m

Down 1

6

Paris Saint-Germain

1,132m

Up 1

7

Bayern Munich

1,099m

Down 1

8

Arsenal

906m

Up 2

9

Tottenham

897m

Down 1

10

Chelsea

861m

Down 1

11

Juventus

631m

=

12

Atletico Madrid

550m

=

13

Borussia Dortmund

542m

=

14

Inter

509m

=

15

AC Milan

358m

Up 2

16

West Ham

308m

Down 1

17

Newcastle

250m

Up 6

18

Napoli

240m

Up 9

19

RB Leipzig

222m

Down 1

20

Aston Villa

214m

Up 6

21

Roma

204m

Up 8

22

Eintracht Frankfurt

202m

=

23

Everton

198m

Down 4

24

Bayer Leverkusen

194m

=

25

Sevilla

189m

Up 5

26

Brighton

182m

Up 6

27

Leicester

180m

Down 11

28

Marseille

173m

Up 9

29

Crystal Palace

167m

Up 7

30

Ajax

165m

Down 2

31

Lyon

160m

Up 4

32

Wolves

160m

Down 12

33

Leeds

154m

Down 8

34

Real Betis

153m

Up 9

35

Borussia Monchengladbach

152m

Down 2

36

Villarreal

137m

Up 4

37

Real Sociedad

134m

New entry

38

Wolfsburg

123m

Down 7

39

Koln

121m

Up 6

40

Freiburg

120

New entry

41

Benfica

118m

Up 7

42

Celtic

114m

Up 2

43

Brentford

113m

New entry

44

Athletic Bilbao

113m

Down 5

45

Lazio

112m

New entry

46

Union Berlin

108m

New entry

47

Valencia

108m

Down 13

48

Porto

102m

New entry

49

Fulham

100m

New entry

50

Flamengo

98m

Down 1

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